SJW’s Investment Club Wins CESIM International Business Simulation Competition

2 years

The Investment Club from the HCT-Sharjah Women’s campus (SJW) have been thrust on to the global stage when they won the prestigious, international Cesim Business Simulation competition, held in Paris.

The competition develops students understanding and command of the whole management decision-making process. The simulation covers marketing topics including segmentation, positioning, distribution channel, investments, finance, capital budgeting, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, and profitability.

Eighteen teams competing including team members from Nigeria, the UK, the US, UAE, the Czech Republic, Mongolia, and the Republic of Macedonia, to name a few. Therefore, the organizer creating three separate “universes” – a set of virtual companies in a global market – of six teams each. Each team was competing in one of those three universes. The winning teams for each of the three universes constitute the three winning teams (first, second, third) according to cumulative shareholder value.

At the end of five rounds, the SJW Investment Club achieved the highest retained earnings of $1,766,492,000, which was approximately $476,036,000 more than the second best group. This excellent result was reflected in the enormous increasing in the share price by 248% from $183 to $454.6 at the end.

Dr. Hasan Mustafa, founder of Investment Club and the mentor of the winner group, said: “I am really very proud of my students Aysha Alhosani, Ghaya Al Ali, Muzoun Al Ali from Financial Management course for winning this international competition. They proved that the UAE has the potential to be leader in different areas worldwide.”

“Our achievement in this international prestigious competition is our contribution to achieve the Strategy to make UAE world leader,” he added.

the students were emulating the wise words of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates, and Ruler of the Emirate of Dubai, who has said: “The UAE is already the most innovative Arab nation. Our target is to be among the most innovative nations in the world. The competitiveness race demands a constant flow of new ideas, as well as innovative leadership using different methods and tools to direct the change.”

This achievement is also in alignment with HCT’s strategy to encourage and inspire students to be entrepreneurs, as well as to provide high quality education, prepare them for their future careers, and for graduates to be number one choice for employers.