ADM Applied Media Students’ Films Help Drive 33rd GCC Traffic Week Campaign

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A series of five films by Applied Media students at the HCT-Abu Dhabi Men’s campus (ADM) have been used at the forefront of the Abu Dhabi Police traffic awareness campaign.

Released as a part of the 33rd GCC Traffic Week activities, the videos have been published on Abu Dhabi police Headquarters’ Instagram and other social media platforms. The videos received ‘likes’ from H.E. Major General Mohammed Khalfan Al Romaithi, Commander-in-Chief of the Abu Dhabi Police, senior officials, citizens and expatriates on the Abu Dhabi Police official Instagram site.

The student films were produced as part of the video contest related to the themes ranging from sensitizing people about road safety measures, such as wearing seat belts, no speeding and not using cell phones while driving. To make the public engage with the films they were asked to vote for the best video.

Engineer Abdu Rahman Al Jahoushi, ADM Director, attended a special inauguration ceremony for the campaign, appreciated the students’ efforts and encouraged them to participate regularly in such social media activities.


Screenshots of the films

“By participating in the campaign, the students got a chance to show their creativity and present their work in a real situation,” Mr Leo Wong, Applied Media faculty member who supervised the students, said.

The students too were excited at the opportunity to showcase their work and of the recognition. “Positive and motivational comments push us to work harder and make us happy”, Hussain AL Mansoory, ADM Applied Media student featured in one of the videos, said.

GCC Traffic Week is an annual regional traffic safety campaign focusing on messages to drivers that the decisions they make on the road are critical for personal safety and others. This year campaign theme is “Your life is a trust … حياتك أمانة”.

Featured image by: Hamed Abdulla, ADM Applied Communications student.