HCT EMBA students taste international success in global business competition

8 years

A team of enterprising Higher Colleges of Technology Executive MBA students recently garnered international recognition by placing in the top-100 list of companies in a worldwide business competition – the Business Strategy Game (BSG).

The four graduate students, using the business name of Code 7, competed against teams from other international institutions, including New York University, Texas A&M and Pace University, as part of the Global Competitive Strategy course in their EMBA program.

The Code 7 members also competed against their fellow EMBA students, who comprised five teams with the imaginative names of Albino, Free Wings, HMY, Kangaroo and LA, with the teams required to manage a virtual, international shoe manufacturing company. Each team earned a grade based upon their company’s performance in an ultra-competitive and computer simulated environment.

The Team Kangaroo members delivered a compelling presentation as part of the BSG.

Under the BSG rules Code 7 operated for six years by EMBA students Mubarak Al Nahyan, Mohamed Al Awadhi, Abdulla Al Dhaheri, and Saoud Al Faresi. After an initial slow start the company placed in the top 100 list of global companies for two consecutive years, thus tying for first place on overall company performance with 11 other international companies.

Last month, Code7 earned a Global Top 100 ranking, going from 67th place to one of 12 teams tied for first, on the following performance criteria:

  • Overall Game-To-Date Score. Their score of 110.0 tied for the best Overall Score performance of the week, worldwide;
  • Stock Price. Their Stock Price of $274.76 was the 67th best Stock Price performance of the week, worldwide.
The male and female EMBA students all participated in their respective team presentations for the BSG.

HCT EMBA faculty member Dr Margaret Case, the teams’ instructor, said there were some key benefits to conducting the computer simulation The Business Strategy Game.

“It’s a good way to help meet two pedagogical goals. Firstly, bridging the ‘theory-practice gap’ criticism of business education and also providing a real-world, international “experience” for our EMBA students,” Dr Case said.

The competitive Team LA during the presentations

She said the teams “quickly dispelled any doubts about their business savvy and strategic acumen” by tackling the BSG competition with great enthusiasm and awareness of critical business issues , such as finance &lending; SWOT analyses; marketing & branding; labour & employment; pricing; stock control and business planning & strategies.

“I am delighted at the enthusiasm and engagement with which all the teams approached the task, and I am especially pleased to recognize one team’s exceptional performance against tough international competition. Our teams are all to be congratulated for their efforts, as they were all up to the challenge,” Dr. Case said.

The various team members, many of whom come from government sectors, agreed the competition was a boost to their current careers.

“At first there was a lot of reading and a lot to understand but then when we put it into practice it was a lot of fun learning how to operate an international business and competing against other students. It has helped us a lot in real life,” Mohammed, a member of the Kangaroo Team said.

Team Kangaroo members do some last-minute rehearsals before presenting their business case as part of the Business Strategy Game.

The BSG organizers said Code 7 had an “excellent performance”, adding: “It was a performance that reflects quite well on you and the caliber of instruction that students are receiving in your course.” As a result of their success, Code 7 were invited to compete in a ‘run-off’ of the 12 teams to determine the BSG eventual winner.

The BSG simulates a global competitive environment in which student teams compete for top score as measured by market indicators such as return on equity, stock price, and earnings per share as well as on ‘softer’ performance measures such as company image and corporate social responsibility.

In order to manage the company, participants must produce a strategic plan detailing their global market strategy and make yearly decisions that include setting compensation policy, capital structure, dividend policy, supply chain and inventory management, total quality management, production capacity, marketing, and corporate social responsibility initiatives. A weekly list is compiled detailing the prior week’s best-performing worldwide companies, based on the four criteria of Overall Score (current year), Earnings per Share, Return on Average Equity, and Stock Price.

For more information about the BSG competition visit www.bsg-online.com