Accolades For Ibda’a Awards Winners

11 years

Khawla Al Marzooqi and Fatima Saleh, two talented Sharjah Women’s College students, were big winners at this year’s Ibda’a Awards. For Fatima, who also won last year, it was a double celebration.

On Thursday, 27 November, at a gala ceremony organised by Dubai Media City for the 2008 Ibda’a Awards, Khawla and Fatima were ecstatic when they heard the decision of the panel of judges from the International Advertising Association.

The talented Fatima, last year’s winner of the TV Advertising category, won a special award for the Best UAE Project this year. Her classmate, Khawla, who was competing in the prestigious Ibda’a Awards for the first time, won the award for the best digital photography.

Both projects were mentored by the media faculty member Mr Shahin Yazdani, and completed earlier this year in partial fulfillment of the requirements of the Media Studio course.

The awards were presented to the two SWC winners by His Highness Sheikh Mansour Bin Mohammed Bin Rashid Al Maktoum. Fatima and Khawla, who both received two return business class tickets to Venice plus US$4000 worth of photographic equipment, were among the 42 finalists selected from more than 2200 entries from 25 countries including many from UAE-based universities and colleges.

In her winning entry entitled ‘Faces’, Khawla brings together the two media of photography and painting to explore different possibilities that such a convergence offers portrait photographers.

“Although, when I was working on my project I was not thinking about any competition or prizes, I am now really happy to see that my work and the support that I got from my teacher, Mr Shahin, was recognised in such an important way,” Khawla said.

“This encourages me to work even harder, and I hope that I can share my work with more people.”

Fatima was back in this year’s competition with yet another public awareness ad entitled ‘Peace For All’. In her work she tries to understand and offer a basis for understanding of the way in which the Arabs and the Muslims are represented by some media outlets.

According to Fatima, the topicality of the issue represented in ‘Peace For All’ was something that she thought could not go unnoticed. “That’s why I had a feeling that my work would get recognized somehow,” Fatima said.

Launched in 2001 under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, Ibda’a Media Student Awards were initiated by Dubai Media City to recognize, nurture and promote young media talent. The event is organized on an annual basis by Dubai Media City in association with the International Advertising Association (IAA).